We’ve all received that e-mail, right? The one that urges us to “forward this to 20 people” in return for anything from “a laptop from Dell” to “a miracle in 7 days” to an outright “surprise right after you click ‘Send’”. Who hasn’t seen the one that says Bill Gates will send you a check for $1 for every single person you forward the message to?

I just received one such e-mail today, and couldn’t help but shake my head at the gullibility and outright folly of the universe. The e-mail appeared to have traversed a good portion of the Internet, for it appeared to have been forwarded many a time. Scrolling through the multitude of e-mail headers (To, From, CC, etc.), revealing the e-mail’s traversal path, to the bottom of the message, brought me upon:

Hi everyone,

The Ericsson Company is distributing free computer Lap-tops in an attempt to match Nokia that has already done so.  Ericsson hopes to increase its popularity this way. For this reason, they are giving away the new WAP laptops. All you need to do to qualify is to send this mail to 8 people you know. Within 2 weeks, you will receive EricssonT18. But if you can send it to 20 people or more, you will receive Ericsson  R320.

Make sure to send a copy to : anna.swelung@ericsson.com

The scheme here should be fairly obvious: you send this to 8 people, cc’ing Ms. “Anna Swelung” at “Ericsson.com”. Depending on how gullible your 8 friends are (let’s say that an arbitrary 50% of them are in fact gullible and forward the message to 8 of their own friends), Ms. Swelung now has your e-mail address, plus the 8 e-mail addresses you forwarded to her (via cc), plus the 8 e-mail addresses that 4 of your recipients sent to her… (and this doesn’t even count the e-mail addresses of the folks upstream to you; i.e., the folks that sent you the message in the first place).

Now, let’s say you and your friends are really, really gullible, and decide to up the ante by forwarding the e-mail to not 8, but 20 of your buddies… Think about how quickly (read: exponential growth) Ms. Swelung’s e-mail box will fill-up with the e-mail addresses of folks thirsty for a free laptop computer… Ah, thousands, if not millions of e-mail addresses, harvested, and ready to be spammed with Viagra, Cialis, and HornyAsianVixens.com come-ons.

Out of curiously, I copied ericsson.com from the contact’s e-mail address, and pasted it into my browser’s address window (which resolved it to http://www.ericsson.com). The site I came to appeared to have no more than a slightly subliminal connection to the telephone company at http://www.sonyericsson.com.

A couple thoughts:

  1. If it’s too good to be true, it probably is.
  2. By extention, if it doesn’t make sense, it probably, well, doesn’t. (A company gives away its high-cost/high-margin product, on a large (Internet-wide) scale—to “increase its popularity” and match its competition? How sustainable is that?!)
  3. And, finally, there is no such thing as a free lunch; in fact, there is no such thing as ‘Free’. Everything has a price.

I really do hope that those little programs that scour the Internet in search of e-mail addresses, ALL grab Anna Swelung’s e-mail address from this page, and that they all collectively spam her to no end. That would give her a taste of her own medicine.

Postscript:

Ericsson R320The clincher: neither Ericsson T18 nor Ericsson  R320 (pictured) are laptop computers; both are cellular phones.

And, both are discontinued models.

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